Spirituality is not the pastime of the people who took VRS from active life....                                                              - R.Chandrashekar

Youngistan smirks at the very mention of spirituality and if  persisted show the fake Gurus and slip away. They feel that Spirituality has no role in their life at least for the time being. The ones who hold fort for spirituality dont give them convincing response and dont have enough current jargon stock to fill their repertoire which only can connect them to the youth. When they start " you know what Gita says on this.." the young ones scoot away instead of staying put giving a bit of fair hearing to the old uncle struggling to get across a point only for the benefit of the listener. Uncle can't get bloggy and post his views nor is he facebookish to air his views by a click. He can only express in the 'old fashioned' way of speaking out in real decibels in noise domain. But that is least appealing to the young ones. In their world,even if in next room Tweet or Text to catch attention. Aim at the eyeballs and not eardrums which are permanently plugged to MP3 or intermittant voice calls. Not available for plain hearing. But see, you are still in voice mode. We can hear your hushed voice saying"What Bakwaas".       Habits die hard.

Again back to Spirituality stuff. We ran a reality check and empathised with a modern Marketing Guru to figure out how to maximise audience for this stuff called Spirituality.

Problem Statements : 

Current User base very low. 
Wrong Perception of ROI (Return on Investiment of time and money) not encouraging enough to trigger action.
Most Young adults ask "Why Now"

Diagnosis

Image of being generally for the Old and retired
Not enough Promo material with appeal.
Few claiming as brand ambassadors proved fake later damaging the image.
Benefits of the product not clearly communicated by current users

Impediments to implement logical solutions emerging from above in human minds...

Scriptures can't be easily renamed as "Krishna on Way of Life for Guys and Gals".

(Contd...More coming ... dont go away...)

This is not an article but interactive e-gupshup. So if you want to read more of this post your comment in the blog or  sms 9821482711 or email chemburseva@gmail.com . Based on the response will continue or drop it and choose some other more effective way of distracting you !!...